Campaigners in North America are calling on filmgoers to boycott the new Fifty Shades of Grey movie and instead donate their earnings to organisations that battle domestic violence.

A social media campaign with the hashtag #50dollarsnot50shades argues the $50 cost of a cinema ticket and snacks would be better used supporting shelters and agencies that support abused women. Advocates specifically label the movie’s female protagonist Anastasia Steele, played by Dakota Johnson in the upcoming adaptation of EL James’s bestselling literary knee-trembler, as a victim of abuse.

There are anti-porn and anti-BDSM (bondage, domination, sadism and masochism) activists who refuse to draw distinctions between physical abuse and consensual BDSM play. There are those who are fine with BDSM, but who think the specific relationship depicted between Anastasia Steele and Christian Grey is abusive.

Critics have described the book as misogynistic, pornographic, exploitative, sexually violent, and anti-romance – and there is little reason to expect the film will be anything different.

Opposition to the book and movie crosses the ideological spectrum, with many feminists expressing grave concerns about the messages the book is sending. One post on the leading feminist website Jezebel slammed the book (and by extension, the movie) as “50 Shades of Abuse.”

Fifty Shades Of Grey is based on the best-selling novel of the same name by E.L. James, and stars Dakota Johnson (as Anastasia Steele) and Jamie Dornan (as Christian Grey).

Hollywood executives have chosen to release the film version of the “erotic” novel 50 Shades of Grey in theaters this Valentine’s Day – Feb. 14, 2015.

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