Studiopepe is back with some incredible mid-century modern ideas to surprise the Salone Del Mobile Milano’s attendees!
Being one of the most important tradeshows in the design world, the preparations for the grand Salone Del Mobile Milano 2020 has already started! All of the most renowned luxury brands have started to produce their incredible new collections and idealizing the best way to showcase them ate the international tradeshow. Excited to know more about the Studiopepe designer’s surprise?
For this year’s edition, the incredible Italian designers from Studiopepe have promised to surprise the world’s design lovers with a unique collection that is quite out of the ordinary. Highlighting the beauty of the mid-century modern style, one thing is for sure… The world is going to fall in love with this unique collection with the renowned European brand, Essential Home. Just like the mid-century modern brand‘s collections, Studiopepe design projects are always complemented with a backup story that makes that product or project quite unique.
Passionate about the multidisciplinary side of the design world, Arianna Lelli Mami and Chiara di Pinto founded this incredible design studio in 2006 and since then they have become of Italy’s most famous designers. From interior design projects to product design and creative consulting services for some of the best luxury design brands, the designers feature a unique signature style that captures the attention of any design lovers.
Challenged about Essential Home‘s unique lines and inspirations, the designers from Studiopepe decided to accept the incredible challenge that was to create the most memorable collection that they have ever seen. With a unique selection of fabrics and materials, the designers’ main goal was to highlight the beautiful craftsmanship techniques that made them fall in love with Portugal.
“We noticed there are a lot of affinities with Italy here in Portugal, and that’s is very interesting, the passion for Wood’s Craftsmanship, the etching, and other materials as the glass, the ceramic and so on.”
This vintage fascination isn’t a new thing in the design life of Arianna and Chiara. They always have been influenced by the 50s thanks to Milan’s exquisite architecture. Being a part of their history, the vintage inspirations are also a big part of their Studiopepe‘s work and the base of their contemporary twist concept.
The biggest challenge for this brand new collection was to not create a scenography scenario, otherwise, the final result could be counter-productive. “We live in 2020, even though I appreciate those ages, we are here, and it is cool to get inspiration from those years, making a re-elaborated version with a contemporary touch, as the Great Gatsby’s house, or inspiration from theatre”, enhanced Chiara.
Inspired by the most important components of mid-century lifestyles, such as music, fashion, and literature, the Italian based designers are lovers of the creative and modern concepts that this luxury design brand brings to our days.
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