Discover Picturehouse Central, a new seven-screen flagship cinema for Picture house housed in the historic London Trocadero, designed by Martin Brudnizki Design Studio.
The architect Panter Hudspith has also completed another Picture house Central in Dulwich, London, in parallel to the cinema design. He has extensively restructured the interior, supplying new spaces for cafes, bars, a restaurant and a rooftop terrace offering views over Piccadilly.
Martin Brudnizki Design Studio has used cinematic culture, from Hollywood glamour to art-house cinema, to create the interior.
The consultancy says it has aimed to “recast this London landmark and make it fit for a 21st-century audience, with an art-house aesthetic that respects the illustrious history of the structure [built in 1896]”.
Carousel bulbs in the venue’s entrance marquee bring a sense of theatre to the approach, whilst internally space has a laid back art-house feel.
The foyer walls feature a mural by celebrated artists Patrick Vale and Paul Davis and adjoining the concourse sits a vibrant retro café.
From there, a red tiled staircase leads up to a first-floor bar, restaurant and lobby area with vintage-style ticketing and confectionary kiosks.
Picture house Central’s ground floor includes a New York deli-style cafe and a grand staircase leading up to the first floor, where a cafe bar overlooks Shaftesbury Avenue.
A Members’ Bar is being created on the second and third floors, with a roof terrace and spectacular views over London.
The elaborate Baroque Grade II listed façade has been rejuvenated and a new glass frontage onto Shaftesbury Avenue leads into a double-height foyer.
Listed friezes by Gerald Moira from the days when the site was home to Scott’s Restaurant remain on public display and the ground floor café displays a specially commissioned illustrative mural by artists Patrick Vale and Paul Davis.
The existing seven auditoria have been upgraded with luxury seating, increased legroom, larger screens and improved sightlines.
The new cinema will screen documentaries, independent and classic films as well as blockbusters and live ballet and opera.